Track160

Track160 is a sports-tech company (based in Tel Aviv) that develops a fully automated video-based analytics platform for football (soccer). Instead of relying on wearables, GPS vests, or multiple camera setups, Track160 uses computer vision and deep learning to track players, referees, and the ball in 3D from a single, standard video feed — making advanced analytics and match data accessible for clubs and academies at all levels.

Functions

  • Optical tracking & 3D pose detection — tracks every player’s movement and body pose (limbs, orientation) and ball trajectory from a single-camera viewpoint without needing GPS or wearable sensors.
  • Automated event detection & tagging — identifies match events (passes, shots, sprints, defensive actions, etc.), removing the need for manual event tagging.
  • Performance & tactical metrics — provides data on speed, distance covered, acceleration, spatial control, “dangerosity” (a proprietary metric indicating threat), team dominance, and tactical analytics (positions, formations, player orientation).
  • Automatic clip generation & video highlights — automatically generates video clips tied to data events (e.g. all sprints, all passes, key moments), making review easier for coaches, players and scouts.
  • Accessibility for all levels — designed to work not only for elite clubs, but also for lower-tier, youth, and amateur clubs by minimizing hardware and installation complexity.
  • Coaches & players interface — provides a web-based dashboard for coaches (“Coach160”) and a mobile/player-focused app so individual players can access their own stats, highlights, and shareable content.

Advantages

  • No need for expensive hardware or wearables — since it uses only a simple video feed from a single vantage point, it's far more affordable and easier to deploy than traditional multi-camera or GPS-based systems.
  • Fully automated analytics — saves huge amounts of time for coaches and analysts by automating event tagging, video clipping, and data generation.
  • Access to elite-level data for amateur and youth clubs — democratizes advanced performance and tactical analytics beyond professional leagues.
  • Comprehensive data + video integration — merging data, event metrics, and actual video clips helps with tactical review, player development, scouting, and performance analysis.
  • Scalable and flexible offering — can be used by professional clubs, leagues, academies, or grassroots teams — adaptable across many levels of the game.

Disadvantages

  • Dependence on video quality and setup conditions — accuracy likely suffers if the video feed is poor, camera placement suboptimal, or field-of-view limited (e.g. low stand height).
  • Initial installation requirements — even if minimal compared to other systems, you still need a properly mounted camera (sufficient height, stable setup) for the system to work reliably.
  • Learning curve / analysis capabilities — smaller or less data-savvy clubs may struggle to make full use of the richness of data
  • good data is only useful if interpreted correctly.
  • Potential for limited sensitivity in complex scenarios — very crowded plays, heavy occlusion, or poor lighting may challenge computer vision tracking accuracy.
  • Reliance on third-party video feed — if matches are not recorded or broadcast from the required vantage point, the system cannot operate
  • indoor events or badly recorded matches may be incompatible.
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