Arenametrix

Arenametrix is a French CRM and data-marketing (CDP) platform designed for sports clubs, cultural institutions, and live event organizers. It centralizes audience data from multiple sources—ticketing, access control, online sales, and more—to improve fan engagement, marketing performance, and revenue generation.
The company raised €8 million in 2024 to strengthen its position as a European leader in CRM for sports and culture.

Functions

  • CRM system – centralizes contact and transaction data, enabling audience segmentation and behavior analysis.
  • Multichannel marketing – tools for email, SMS, WhatsApp, social media, and chat-based campaigns.
  • Marketing automation – automated scenarios such as welcome journeys, ticket reminder flows, and post-event loyalty campaigns.
  • Data analytics – performance measurement, conversion tracking, and audience engagement reporting.
  • B2B contact management – supports sponsor, partner, and media relationship tracking with task and project management features.
  • Data integrations – connects with 80+ external systems including ticketing, access control, and e-commerce platforms.
  • Data Sponsorship tools – uses audience insights to optimize sponsorship value and strengthen partnership offerings.

Advantages

  • Tailored specifically for sports and cultural organizations, fitting their operational needs very well.
  • Strong audience insight capabilities thanks to centralized and segmented data.
  • Saves time through automated marketing workflows.
  • Improves coordination between operational, marketing, and commercial teams.
  • Enables new revenue opportunities through data-driven sponsorship strategies.

Disadvantages

  • No publicly available pricing
  • organizations must request a quote directly.
  • Implementation can require significant resources and process changes due to data integration.
  • May be too advanced or large-scale for smaller organizations with limited data.
  • Some modules require strong analytics and marketing skills, which might be a barrier.
  • Data quality must be consistently maintained
  • poor data reduces CRM effectiveness.
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